Response to Obama's State of the Union

In Obama's State of the Union Address he discussed the topic of raising minimum wage to $10.10. He commented saying businesses should do what they can to raise wages since Congress has done nothing to make it an official law.  He said by raising wages it boosts morale in the workplace which leads to better production and atmosphere for workers. However without it being a requirement, barely any businesses will raise wages for their employees since some are struggling to stay in business. My question is where does this stand on Obama's list of getting things done and making change? If Congress doesn't pass it then how do you expect businesses to actually raise wages for employees?